This Is Not Your Father’s Marketing Plan, and That’s Good
Sales and Marketing Management
OCTOBER 23, 2017
Be enduring enough to stand the test of time (at least a year). In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. In the Expand phase, think about training and adoption.
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