Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. Others are making inroads with companies that are early adopters. Machine learning and an expert recommendation system allow it to act and learn.

Science 127

Science Adoptable Research Humane 127

Sales and Marketing Management

NOVEMBER 13, 2020

This is one of many reasons organizations are looking to implement digital sales tools, including: Companies that appropriately adopt digital B2B sales will drive 5 times more revenue growth than their peers. Many believe that if they invest heavily in digital tools, their prospects will migrate their shopping online as well.

Experience 71

Experience Experiments Adoptable Game 71

SalesFuel

SEPTEMBER 11, 2024

Writing for Forbes, Aytekin Tank discusses the hesitation that sellers may feel about the tool. Instead of viewing AI as a disruptor…you can see it as another powerful productivity tool to incorporate into your workflows.” One way to leverage this tool is streamlining and optimizing engagement. HubSpot’s Jay Fuchs agrees.

Adoptable 52

Adoptable Research Industry 52

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Naturally, established companies have taken notice and are seeking similar results.

2016 61

2016 Adoptable Branding Research 61

Sales and Marketing Management

MARCH 8, 2020

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. We have a long way to go,” Venkata says.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

NOVEMBER 20, 2020

Tools like Toggl Track, Harvest, Clockify and Calendar Analytics are the gold standard here. This is much more efficient than researching a contact, making a call, noting the outcome and then updating CRM. Reps can test out some new approaches and they will likely be able to share some tips.

Whales 86

Whales Whaling Research Turkey 86