TEST 
Sales and Marketing Management
AUGUST 31, 2018
Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. Until your company becomes as enlightened as Amazon—and forces you to read the memo—chances are you will still be imprisoned by PowerPoint presentations. Or your audience’s?
Sales and Marketing Management
NOVEMBER 14, 2017
Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. To bring this concept to life, let’s look at the one thing that every public company must concern themselves with – earnings. Now let’s look at this in the broader sense of CX.
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Sales and Marketing Management
MAY 5, 2017
Through constant innovation, companies test, shift and change their approaches to sales, with the ongoing mission of accomplishing those twin goals. In assessing the evolution of the sales process over the past year, we have identified a number of emerging trends that innovative companies are leveraging today to drive sales.
Animal Ethics
OCTOBER 6, 2009
Only then will these companies “do the right thing,” if only to ensure their continued survival. But for more than 20 years, consumer groups led by Public Citizen have worked to scare the public about food irradiation and threatened to boycott companies that market irradiated products. Starting today, I’m no longer eating ground beef.
Critter News
JULY 25, 2009
This statement is mainly motivated by a recent conversation with someone who has a science degree (I think it's biology), but who actually works for a clinical testing company. She's always talking about Darwin and DNA testing.) And those scientists are humans with the same motivations and agendas as any other human.
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