Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experiments 69

Experiments Experience Branding Advocacy 69

Sales and Marketing Management

JANUARY 12, 2018

Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. It’s easy and tempting to simply repeat the general format and agenda of past meetings. It’s easy and tempting to simply repeat the general format and agenda of past meetings. Secret 3: Set the agenda early.

Agenda 97

Agenda Groups Experiments Experience 97

Sales and Marketing Management

MARCH 8, 2019

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. While most of this information is vital for customer-facing representatives of your company, it tends to be shared “inside-out” through the lens of how you, the vendor, see the world.

Las Vegas 89

Las Vegas Agenda North America Asia 89

Sales and Marketing Management

JANUARY 30, 2020

Author: Staff Benchmark, a global hospitality management company, pinpointed five trends that will transform meetings in 2020. This is having a transformative influence on how we approach the group meeting experience in 2020 and beyond.”. Planners and properties are curating these experiences for individual and group enrichment.

Agenda 62

Agenda 2020 Industry Groups 62

Sales and Marketing Management

FEBRUARY 8, 2021

The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Craft the Agenda — Then Slash It in Half. Initially, we drafted an agenda that looked like a traditional in-person event. Here’s how we did it. and “Do I want to commit the time to join?”

Agenda 54

Agenda Campaign Rescue Branding 54

Sales and Marketing Management

AUGUST 31, 2018

Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. Until your company becomes as enlightened as Amazon—and forces you to read the memo—chances are you will still be imprisoned by PowerPoint presentations. Or your audience’s?

Agenda 79

Agenda Sharks 2018 Laws 79

Sales and Marketing Management

DECEMBER 20, 2017

Donning the analyst hat I wore in my previous role – and also pulling from experiences I have with our sales team and customers every day – here are my sales enablement and readiness predictions for 2018: 1. Much of that expertise exists in the field, though – so why hire a company to teach what your salespeople already know?

2018 91

2018 Agenda Experiments Experience 91