Remove Agenda Remove Companies Remove Experience
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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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The Six Secrets to Superior Sales Kickoffs

Sales and Marketing Management

Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. It’s easy and tempting to simply repeat the general format and agenda of past meetings. It’s easy and tempting to simply repeat the general format and agenda of past meetings. Secret 3: Set the agenda early.

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5 Ways to Deliver a Truly Impactful Sales Kickoff

Sales and Marketing Management

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. While most of this information is vital for customer-facing representatives of your company, it tends to be shared “inside-out” through the lens of how you, the vendor, see the world.

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8 Sales Enablement Predictions for 2018

Sales and Marketing Management

Donning the analyst hat I wore in my previous role – and also pulling from experiences I have with our sales team and customers every day – here are my sales enablement and readiness predictions for 2018: 1. Much of that expertise exists in the field, though – so why hire a company to teach what your salespeople already know?

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Imprisoned by PowerPoint: A Foolproof Escape Plan in Five Steps

Sales and Marketing Management

Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. Until your company becomes as enlightened as Amazon—and forces you to read the memo—chances are you will still be imprisoned by PowerPoint presentations. Or your audience’s?

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On "Food Inc."

Animal Person

Film is a visual medium and through direction, dialogue, editing, music and any effects, the filmmaker presents (in this case) his agenda. They grill the chickens, and trust me when I say it's all presented as a peak spiritual experience.

Fast Food 100
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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

Larger buying committees mean more agendas and opinions. While some awareness is building, few companies truly create a process with accountability and measure peer-to-peer programs, even though technology exists to do so. The logical step is for all companies to differentiate themselves through their happy customers.