Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experiments 69

Experiments Experience Branding Advocacy 69

Sales and Marketing Management

AUGUST 31, 2018

Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. Until your company becomes as enlightened as Amazon—and forces you to read the memo—chances are you will still be imprisoned by PowerPoint presentations. Or your audience’s?

Agenda 79

Agenda Sharks 2018 Laws 79

Sales and Marketing Management

MAY 5, 2017

Through constant innovation, companies test, shift and change their approaches to sales, with the ongoing mission of accomplishing those twin goals. In assessing the evolution of the sales process over the past year, we have identified a number of emerging trends that innovative companies are leveraging today to drive sales.

2017 66

2017 Industry Agenda Experiments 66