Remove Agenda Remove Content Remove Experience
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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.

Agenda 63
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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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The Six Secrets to Superior Sales Kickoffs

Sales and Marketing Management

It’s easy and tempting to simply repeat the general format and agenda of past meetings. Regardless of which approach you take, the theme should play a central role in content development and motivational speaker selection – to ensure consistency and create a cohesive event. Secret 3: Set the agenda early.

Agenda 97
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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Craft the Agenda — Then Slash It in Half. Initially, we drafted an agenda that looked like a traditional in-person event. Here’s how we did it. Our audience consisted of two segments.

Agenda 54
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5 Ways to Deliver a Truly Impactful Sales Kickoff

Sales and Marketing Management

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. We recently completed our sales kickoff at InsideView.

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Suburban Roadrunners of Southern Missouri

10,000 Birds

Last year, I finally crossed paths with Cerulean Warbler , but this year, with little birding on the agenda, I needed something easy. I repeat, the sight of a roadrunner moseying around this neighborhood like a contented outdoor cat was a strange one. Did I make that clear? Roadrunners of suburbia. Who would have thought?

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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.