TEST Agenda Content Experience 
Sales and Marketing Management
NOVEMBER 14, 2017
Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.
Sales and Marketing Management
MAY 5, 2017
Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. Through constant innovation, companies test, shift and change their approaches to sales, with the ongoing mission of accomplishing those twin goals. People everywhere are increasingly intolerant of having a sales-y experience. Sell faster.”
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