Agenda Content Experiments 
Sales and Marketing Management
JULY 2, 2018
Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.
Sales and Marketing Management
NOVEMBER 14, 2017
Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.
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Sales and Marketing Management
JANUARY 12, 2018
It’s easy and tempting to simply repeat the general format and agenda of past meetings. Regardless of which approach you take, the theme should play a central role in content development and motivational speaker selection – to ensure consistency and create a cohesive event. Secret 3: Set the agenda early.
Sales and Marketing Management
FEBRUARY 8, 2021
The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Craft the Agenda — Then Slash It in Half. Initially, we drafted an agenda that looked like a traditional in-person event. Here’s how we did it. Our audience consisted of two segments.
Sales and Marketing Management
MARCH 8, 2019
The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. We recently completed our sales kickoff at InsideView.
10,000 Birds
AUGUST 26, 2014
Last year, I finally crossed paths with Cerulean Warbler , but this year, with little birding on the agenda, I needed something easy. I repeat, the sight of a roadrunner moseying around this neighborhood like a contented outdoor cat was a strange one. Did I make that clear? Roadrunners of suburbia. Who would have thought?
Sales and Marketing Management
APRIL 13, 2017
In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.
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