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For a Great Sales Kickoff, Think Beyond the Meeting

Sales and Marketing Management

Here are ways companies can embrace and enhance the entire sales kickoff process and deliver greater value – by setting a well-planned agenda, keeping multiple audiences in mind, delivering pre- and post-work, and more. . Everything from food, to venue, to training, content and entertainment should be included in sales kickoff surveys. .

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The Shifting Sands of Selling Tech

Sales and Marketing Management

While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. In April, we changed the agenda to focus on remote tech operations. This generated an uptick in prospects that downloaded our content and became leads for our BDR team to contact later.

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4 Spooky Characters to Skip In Your Cold Calls this Halloween

Sales and Marketing Management

Humanizing conversations with prospects is critical to breaking through the noise, but remember initial emails must convey respect since positive first impressions are key. Replace filler language with content that gets to the point quickly, and be sure to pair it along with industry insight or value that your prospect didn’t have beforehand.

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Here's What Marketers Want From Their Media Investment

SalesFuel

Behavioral ads will top the agenda for 46% of marketers. Over half of users have set mandatory human oversight of outputs in place. Keep in mind that Viamedia TV analysts expect AI-generated content such as video to become popular. The resource will show the media formats that consumers use, along with their purchase intent.