Critter News

NOVEMBER 7, 2008

Here's an article highlighting some "earth friendly" makeup brands. The article talks about health and safety, but mentions nothing about whether these products are animal-tested. Now, it may be that none of these brands are tested on animals (certainly not Sheila McCartney's Care right?),

Animal 100

Animal Branding Animal Friendly Raised 100

10,000 Birds

MARCH 22, 2024

Many years ago I interviewed Barbara Young, then the newly recruited chief executive of the Royal Society for the Protection of Birds (RSPB), for an article for The Daily Telegraph. In 1999 came a watershed moment when I flew to Austria for the launch of the brand-new Swarovski EL range.

Austria 196

Austria Factory Germany Portugal 196

Sales and Marketing Management

JANUARY 11, 2019

In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. For instance, test something like this: Create your business account. Don’t write about the history of your brand or other irrelevant topics. Let’s take a look! The Art of Creating a Quality Sales Letter.

Branding 129

Branding Campaign Neglecting 129

Sales and Marketing Management

AUGUST 20, 2017

Better' brands don't sell. Take calculated risks to test different ways of doing business. Smart service providers have done the math and know that's it's much less costly to do the right thing for customers than to have disgruntled customers trashing your brand. That brings us to trend number two and what they talk about.

Branding 85

Branding Rights 85

Sales and Marketing Management

APRIL 5, 2019

That’s why I approached this article carefully, with eyes wide open and BS detectors set on high. (If The five stages of design thinking are: empathize, define, ideate, prototype and test.” Say it with me folks, empathize, define, ideate, prototype and test. If you haven’t seen her video yet, it’s 13 minutes well spent.).

Experience 82

Experience Experiments Pro-Test Branding 82

Sales and Marketing Management

DECEMBER 26, 2019

If you don’t have a website or you fail to regularly review it’s design, content and usability, you could be missing out on countless opportunities for brand exposure and revenue generation. . It’s better to post longer, well-researched articles less often than to add daily blogs that add nothing new to the conversation.

Branding 71

Branding Research Experiments Experience 71

SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown. How to Boost Revenue with an Audio Commercial Audio > Text The typical U.S.

Psychology 52

Psychology Branding Research Humane 52