Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Blog Posts and Articles. 4 Examples of Product-Agnostic Content.

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10,000 Birds

DECEMBER 11, 2018

In addition to my monthly posts here, I have also written short pieces and feature articles that rely on bird-related scientific literature. Other papers are locked behind paywalls.) That research ultimately led to an article about the conservation efforts regarding the Laysan Duck in the June 2017 issue of Birding.

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SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

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SalesFuel

MARCH 21, 2024

Plus, they are more likely to engage with a brand to share information. Helpfully, the article reveals five elements that must strike the right balance to satisfy a diverse clientele. Photo by fauxels on Pexels.com SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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Sales and Marketing Management

JANUARY 16, 2019

Further, the landscape is expanding – 81 percent of potential buyers conduct online research prior to purchase, and 30 percent of all ecommerce purchases are from mobile devices. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

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SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. It’s fairly easy to come by these insights.

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SalesFuel

MARCH 29, 2024

78% of consumers agree that reviews give them more confidence in a product, service or brand. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel.

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Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

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Sales and Marketing Management

JUNE 22, 2020

The survey was conducted in April by global creative platform 99designs in partnership with research firm Corus. A higher proportion of B2C companies can’t operate at all — 22% compared to 14% of B2B brands. Click here to see the PDF of this article. . Click on any of the articles below to read more from our special report.

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SalesFuel

AUGUST 14, 2024

More About: Event Promoters The success of operators in the concert and event promotion industry depends on consumers’ willingness to pay and attend live events and sponsors’ desire to enhance their brands through association with these events. The event promotion industry is comprised of two business segments: 1.

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Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business.

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Sales and Marketing Management

FEBRUARY 16, 2018

It is no wonder that some have been branded names such as “tweeting firms.”. Complete Extensive Research. Professional writers are good researchers by default. They understand that one cannot come up with any relevant content without undertaking research. As a business, you have to do extensive research before writing.

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Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

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Sales and Marketing Management

NOVEMBER 11, 2019

Forrester Research has predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. In fact, 59% of decision-makers in a company say they prefer watching a video over reading an article or blog post. Videos are an ideal delivery vehicle of information for more complex B2B sales.

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SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency.

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Sales and Marketing Management

MARCH 14, 2018

To overcome your knowledge gaps about the customer experience, conduct research. Finally, try to identify who your brand advocates might be and whether they are influential in your market. For instance, you might be able to contribute a guest article to their blog or interview them for a post on your company’s blog.

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SalesFuel

AUGUST 7, 2024

In an article for LeanData, Kim Peterson shares some best practices to boost your event strategy. Try to build excitement for the event and promote brand awareness,” she writes. Offer original content, such as a whitepaper or proprietary research. Attending a sales conference offers many opportunities to fill up your pipeline.

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10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

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Sales and Marketing Management

MAY 22, 2020

Research and prioritize opportunities. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Offer insights from proprietary research. Even if you have nothing bespoke, consider sharing links to relevant articles.

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Sales and Marketing Management

DECEMBER 14, 2020

Buyers have increasingly embraced completing their own research for years. Read Brennan's article here.). “If In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Trends that are here to stay.

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SalesFuel

JUNE 3, 2024

According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.: Photo by: Microsoft 365 SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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SalesFuel

APRIL 26, 2024

AudienceSCAN on AdMall by SalesFuel has dozens of vehicle shopper profiles, such as: New Car/Truck Shoppers America First Vehicle Shoppers Electric Vehicle Shoppers Diesel Car/Truck Shoppers Luxury Car Shoppers Shoppers of top vehicle brands like Ford, Nissan, Toyota, etc. Most consumers do at least some of their pre-purchase research online.

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SalesFuel

JULY 5, 2024

According to an article from Forbes , SEO importance may be declining with other media taking its place. consumers still turn to search engines to perform brand name searches. 94% of baby boomers still use search engines to perform brand name searches. For example, only 64% of Gen Zers use search engines for brand name searches.

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Sales and Marketing Management

JUNE 15, 2018

I did a load of research to quantify the value of this (small) investment and was inspired by some significant data related to users. Three examples: Partners feel stronger loyalty and there was potent, continuous brand awareness. I also posted articles, short tips (guerrilla marketing is always a hot topic), Ted Talks and humor.

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SalesFuel

DECEMBER 16, 2024

In her article, she explains that sellers can specifically use blogs to: build your brand drive organic traffic establish authority and trust Blogging outperforms email marketing, social media, and paid advertising when it comes to cost and ROI, she adds. Sugar CRM shares that over 85% of B2B marketers prioritize brand awareness.

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SalesFuel

MAY 8, 2024

Some furniture stores are franchisees or outlets that carry only one brand while others carry multiple brands. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Specifically, revenue at furniture stores totals $128.3 billion and establishments number approximately 48,700.

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SalesFuel

NOVEMBER 7, 2024

Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video? Accessible to all devices.

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SalesFuel

OCTOBER 24, 2024

Andres Ruiz brings forth insight from Pipedrive executives in this article on achieving focus. Leverage your social listening skills and personal brand with SalesCred PRO. Photo by Noelle Otto on Pexels.com SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

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SalesFuel

JANUARY 8, 2025

They are] brand new to the area and [have] no name recognition, said Siverson. AdMalls Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. They] ran a very successful HVAC, electrical and plumbing company in the panhandle of Florida.

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10,000 Birds

AUGUST 4, 2015

There is a long list of articles and books on how to feed birds in your yard. I greatly enjoyed reading these articles on diverse topics such as suet, nyjer seed, the development of humming-bird feeders, rarities at feeders, wild bird feeding in Latin America and the Caribbean, and, importantly, “funding for birds and wildlife.”

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Sales and Marketing Management

MARCH 2, 2020

Content marketing can be anything from articles to videos and so on. For this strategy to work, you must do intensive research to know which language to use, the type of content your customers would enjoy, and who would actually read and listen to your content. Irresistible Lead Magnets. There are several ways of generating backlinks.

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Ireland Branding Research Industry 102

10,000 Birds

MARCH 5, 2024

It’s a clunky system that only works IF you know the full name of the bird you are researching. The Bibliography is a useful listing of original Gould publications (by both Elizabeth and John) and secondary publications, though they don’t include material by Melissa Ashley, an Australian writer and researcher, Alexandra K.

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Sales and Marketing Management

SEPTEMBER 23, 2018

According to the research, almost 60% of marketers reuse content two to five times. This article will show you the benefits of repurposing and four smart ways to breathe new life into your existing content assets. Let’s begin! Content Repurposing Benefits. Cut It Down. Did you already use some of these tricks?

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Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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SalesFuel

AUGUST 19, 2024

Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. Focus on Loyal Customer with Loyalty Programs The one good thing about rising costs is that it makes consumers even more loyal to the brands they love.

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10,000 Birds

DECEMBER 5, 2017

There are page references to and from the Species Accounts maps, which makes research transparently easy. Looks exactly the same at first until you notice brand-new images of the kite in flight. The wonder of research? And, subspecies are also treated visually and often in the text of the Main Species accounts.

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