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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

That’s why I approached this article carefully, with eyes wide open and BS detectors set on high. (If The five stages of design thinking are: empathize, define, ideate, prototype and test.” Say it with me folks, empathize, define, ideate, prototype and test. If you haven’t seen her video yet, it’s 13 minutes well spent.).

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How to Boost Revenue with an Audio Commercial

SalesFuel

A recent article from Stanford Business highlights a study that pits writing against audio. They tested this theory by showing participants text ads that made each word disappear shortly after it was shown. Your client should actually be using authentic human voices instead.

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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

Solid Air: Invisible Killer- Saving Billions of Birds from Windows is the summation of Dr. Klem’s expertise, experience, and professional life–what we scientifically know about bird and glass collisions, a handbook on how to prevent them, and, not insignificantly, the story of a remarkable career.

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Two Examples of Mice Experiments - Valid or Not?

Critter News

I came across these stories about two different medical experiments using mice. In this experiment, scientists tested whether lighting can cause depression. Whether intentionally or not, the title of the article catches the frivolity of the research."Don't One of the conclusions? Don't let your mouse watch TV."

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Write to Your Congressional Representatives to Help the Almagordo Chimps

Critter News

Dear Senator Murray, I have read articles in the New York Times and the Los Angeles Times about the chimpanzees at Holloman Air Force Base. I am deeply troubled and angry that the National Institute of Health wants to move almost 200 chimpanzees from this facility to a laboratory in Texas where they may be subjected to testing.

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How to Identify Food Intolerances in Pets

4 The Love Of Animals

Food allergies and food intolerances affect our pets much the same way they strike humans. Others develop food allergies or intolerances due to an auto-immune disease, where dogs, like humans, will react to foods that are typically normal for consumption (e.g., milk in lactose intolerant humans ).

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European Union Screws Apes Used in Medical Research

Critter News

It's from a Reuters article from last May.I Researchers can continue most experiments on mankind's closest relatives -- chimpanzees, gorillas and orangutans -- after European Union lawmakers watered down proposals to restrict testing. Here are the results of the EU flirtation with restricting research on primates.