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Animal Person
MAY 24, 2010
Yesterday's lessons learned were primarily about blogging. But, probably because I was blogging daily and there wasn't great fodder daily, I expanded into other areas. particularly in the name of a blog, as that's part of branding. Stay tuned for more lessons from four years of blogging at Animal Person.
Sales and Marketing Management
DECEMBER 6, 2019
Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” For instance, many marketers understand the show can live as a separate resource on their website or can incorporate it into their blog. It can enable them to be successful when they onboard by understanding your brand.
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4 The Love Of Animals
DECEMBER 19, 2012
Take one look at the viral blog, Pet Shaming , and it’s difficult to retain any illusions about our furry friends. In some homes, jumping on that brand new kids furniture , will be a major no, while other pet owners won’t mind giving their pets free reign. Doing so, however, will depend on you setting your own boundaries.
Sales and Marketing Management
DECEMBER 26, 2019
If you don’t have a website or you fail to regularly review it’s design, content and usability, you could be missing out on countless opportunities for brand exposure and revenue generation. . It’s better to post longer, well-researched articles less often than to add daily blogs that add nothing new to the conversation.
Sales and Marketing Management
JULY 20, 2020
If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.
Sales and Marketing Management
OCTOBER 23, 2017
Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”
SalesFuel
MAY 20, 2024
They tested this theory by showing participants text ads that made each word disappear shortly after it was shown. Compared to artificial voices, authentic voices are more: Competent Intelligent Unique Trustworthy A previous SalesFuel blog based on CRM data also says that audio commercials with multiple voices are more persuasive.
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