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How to Boost Revenue with an Audio Commercial

SalesFuel

They tested this theory by showing participants text ads that made each word disappear shortly after it was shown. Compared to artificial voices, authentic voices are more: Competent Intelligent Unique Trustworthy A previous SalesFuel blog based on CRM data also says that audio commercials with multiple voices are more persuasive.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” For instance, many marketers understand the show can live as a separate resource on their website or can incorporate it into their blog. It can enable them to be successful when they onboard by understanding your brand.

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5 Things to Regularly Review On Your B2B Website

Sales and Marketing Management

If you don’t have a website or you fail to regularly review it’s design, content and usability, you could be missing out on countless opportunities for brand exposure and revenue generation. . It’s better to post longer, well-researched articles less often than to add daily blogs that add nothing new to the conversation.

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Bringing Sales Online

Sales and Marketing Management

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

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Lessons Learned From 4 Years of Animal Person, Part 2

Animal Person

Yesterday's lessons learned were primarily about blogging. But, probably because I was blogging daily and there wasn't great fodder daily, I expanded into other areas. particularly in the name of a blog, as that's part of branding. Stay tuned for more lessons from four years of blogging at Animal Person.

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