Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. You can find more about him by checking his blog opportunitiesplanet.com.

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4 The Love Of Animals

AUGUST 24, 2009

You may or may not be aware of the yearly event that we host on our blog, Wish List Worthy. Komen for the Cure and will raise awareness for breast cancer through the Purina Cat Chow Connected for the Cause campaign. It’s called Pink October , and is aimed towards helping raise money for Susan G. Komen foundation.

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Cats Campaign Emotional 2009 100

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Viewers can comment on videos and like them, and the idea is that people and brands can get their longer video content in front of new audiences. Your first IGTV campaign.

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SalesFuel

AUGUST 2, 2024

And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel.

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Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Blog Posts and Articles. 4 Examples of Product-Agnostic Content.

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SalesFuel

MARCH 28, 2024

An experienced and successful realtor friend expressed frustration with her recent email campaign. It’s the first in a series of interactions with your brand and the destination matters greatly. According to the HubSpot blog , interest in “AI tools” has skyrocketed by 292% in the U.S. Where is Your Email Sending Your Customer?

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Campaign Branding Research 114

SalesFuel

OCTOBER 2, 2024

In this blog, SalesFuel provides five actionable tips to help you secure new accounts quicker and more effectively. Take a business targeting eco-conscious consumers; it may benefit from sustainability-driven campaigns. Meanwhile, a brand that caters to luxury shoppers will need a completely different strategy.

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Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. That makes sense.

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Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” More than likely, you’ve already dedicated a blog post or two to the topics covered in your podcast.

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Sales and Marketing Management

JULY 5, 2018

If your brand members are happy, your brand will look happy, and therefore it’ll become more approachable. Don’t be afraid to invest in social ads – Being afraid to put money into your social media campaigns is absurd. You must also have guts – and that’s what ads are all about. Feel free to connect with him on Google+.

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SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

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Sales and Marketing Management

JULY 15, 2018

However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. These recommendations are essential to your bottom line, since consumers trust recommendations from friends and family over brands. However, there is a bit of skill needed.

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Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

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SalesFuel

OCTOBER 18, 2024

say that they’ll use social media data analytics to identify the most effective influencers for each campaign. But that’s not even the best part, according to a previous SalesFuel blog based on data from Dash Hudson. That means brands get more bang for their buck. Another 27.1% How are they planning on accomplishing this?

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Sales and Marketing Management

MAY 31, 2018

Should you offer a better deal to prospects converting through your mobile ad campaigns? As mentioned already, people that look for local services or products on their mobile devices are very likely to take action once they find the brand that could help them solve their problems. Create Mobile-Friendly Content.

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Sales and Marketing Management

AUGUST 16, 2018

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. It’s no good putting time and effort into creating a campaign without knowing if it’s actually going to work. Chop and change different aspects of your campaign.

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SalesFuel

MARCH 22, 2024

Digiday data highlighted in a previous SalesFuel blog post agrees. Digiday data highlighted in a previous SalesFuel blog post agrees. Another SalesFuel blog based on GroupM data says, “8–10% of streaming impressions play when the TV is shut off.” Ancillary devices, that’s how.

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SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. The channels SMBs are using the most frequently right now include: Social Media: 60% of SMBs use this marketing channel Email: 53% Website (including SEO, blogs, content marketing, etc.):

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SalesFuel

JANUARY 3, 2025

User demographics, engagement trends, and sentiment reveal the makeup of a brand's audience: age, interests, pain points, and preferences. Brands want to be more than just familiar faces; they want to truly connect. You won't win over your audience with a fake or forced tone but with a brand voice that's unwaveringly you.

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SalesFuel

MARCH 1, 2024

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. Here’s how you can use email to drive brand loyalty during your client’s next campaign. 63% of consumers are willing to pay more to shop with brands they’re loyal to. Consumers are tired of brand-centric messages.

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Campaign Branding Research 52

SalesFuel

APRIL 12, 2024

So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. According to research from MoEngage , “cross-channel marketing is a customer-centered strategy that focuses on building a unified brand presence.” The top five channels among B2C brands include: Email: 89.6%

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Branding Campaign Research 52

SalesFuel

FEBRUARY 17, 2025

Look for increased spending on: Performance driven paid media 62% Measurement/attribution capabilities 50% Brand advertising 45% (This might include creative advertising.) Theyll identify voicing with a brand. The AdMall AI tool also produces lead magnet ideas and blog posts that you can share with prospects.

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Campaign Branding Adoptable Research 90

SalesFuel

NOVEMBER 25, 2024

Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” According to a previous SalesFuel blog based on data from Vericast, 72% of consumers regularly read direct mail ads.

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SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Does your clients website align with their digital marketing strategy?

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Campaign Branding Collecting Industry 64

SalesFuel

JANUARY 5, 2025

Say goodbye to guesswork: AdMall and AudienceSCAN give you real-time intelligence on your audience's media preferences and how they react to your campaigns, letting you adjust your strategy. Audience Insights The secret to a successful campaign is simple: know your audience like the back of your hand.

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SalesFuel

DECEMBER 20, 2024

The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. After running a campaign based on the right B2B market intelligence, your clients can measure their success. Social media continues to be a dominant channel for B2B marketers.

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SalesFuel

FEBRUARY 10, 2025

of businesses also use content to differentiate their brand. Favorite techniques include: Email marketing campaigns 45.6% Publishing blog posts on their sites 41.7% Favorite techniques include: Email marketing campaigns 45.6% Publishing blog posts on their sites 41.7% 34% create content to meet this goal.

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Research Campaign Branding Industry 59

SalesFuel

MARCH 5, 2025

If a survey of new clients indicates that they first heard about the company from a blog post, theres another indication of SEO success. While that strategy should increase brand visibility, you should extend your SEO efforts. A solid social campaign could help them reach their audience. SEO is more complex than ever before.

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SalesFuel

JANUARY 10, 2025

Delivering Through the Right Formats and Channels Marketers applaud the value of content for creating brand awareness (87%). Distribution When it comes to distribution, 89% of marketers rely on social media and 84% on the corporate blog. For example, 87% have created brand awareness. Targeting the right audience 2.

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Branding Campaign Rights Research 52

SalesFuel

FEBRUARY 25, 2025

These four key features make marketing intelligence tools essential for any company: Competitor Analysis and Benchmarking: Businesses can monitor competitor activity, including product launches, pricing strategies, and marketing campaigns. These insights enable personalized marketing campaigns that improve engagement and conversion rates.

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SalesFuel

JANUARY 30, 2025

This blog will explore the essential traits an employer looks for, how they align with different roles, and how hiring assessment tools like TeamTrait can help you make smarter hiring decisions. The truth is that a professionals soft traits are often better predictors of success than their credentials alone.

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Sales and Marketing Management

SEPTEMBER 1, 2017

You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? This was done for my next couple books, but it’s given me content for article writing, blog posts and more. 99designs.com – Looking for a logo? An image that pops?

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SalesFuel

NOVEMBER 15, 2024

OOH ads are highly effective, yet many brands overlook their power because they’re a traditional channel. Programmatic DOOH ads are also easy to integrate into omnichannel campaigns. Not sure which other ad types your client should use in their omnichannel campaign? Here’s why that’s a mistake.

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