TEST Books Emotional Experiments 
10,000 Birds
NOVEMBER 30, 2022
This, 2022, has been a curious year for books about birds and birding. Despite the absence of two major publishers—Lynx and HMH–from the new title publishing scene (hopefully not permanently), we were happily surprised to read and peruse many excellent books. But this is more than a coffee table book. Highly recommended.
Sales and Marketing Management
JUNE 1, 2018
Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Storytelling has stood the test of time as a critical skill in sales and marketing? If you’re a good storyteller, your customers will never feel that way.”. Stories get a revival.
Sales and Marketing Management
MAY 2, 2018
She refashioned herself as a corporate speaker, consultant and, most recently, author of the book “Thinking In Bets: Making Smarter Decisions When You Don’t Have All the Facts.”. Duke: The idea behind the book is that every decision we make is a bet. Otherwise, I’m not testing how far I can push it. What really is a bet?
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