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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Researchers found a 4.7

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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143
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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . Most marketing teams don’t test enough. Some of your tests will fail. Marketing execution is broken.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

For instance, test something like this: Create your business account. Set the goals of your social media marketing campaign. Start the campaign. Don’t write about the history of your brand or other irrelevant topics. Of course, you are not allowed to lie because it’s a surefire way to ruin brand reputation.

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. Chop and change different aspects of your campaign.

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The Devil Is In The D-Con

10,000 Birds

The photograph in local papers did not show the brand of poison, but the colors on the package were like those of D-Con. There are no tests to diagnose it, either. In April 2014, a 4-year-old boy in the Bronx, New York, died after eating rat poison. A month later Reckitt Benckiser, its corporate arm twisted behind its back, cut a deal.

Rats 263