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The Devil Is In The D-Con

10,000 Birds

But at the last minute Reckitt-Benckiser pulled a fast one and contested the decision, leaving the company holding the gold ring – a monopoly on the most-toxic market. The photograph in local papers did not show the brand of poison, but the colors on the package were like those of D-Con. There are no tests to diagnose it, either.

Rats 261
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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. It can enable them to be successful when they onboard by understanding your brand.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Familiarity : The good old mail is well-known globally and customers are glad when companies approach them through this channel. For instance, test something like this: Create your business account. Set the goals of your social media marketing campaign. Start the campaign. Keep it Short. Add a Testimonial.

Branding 129
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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. It is often the first thing recipients see, and if it comes from your company name or a department, it’s not going to get a lot of attention. Always test your results.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary.

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What is Your Company’s DNA?

Sales and Marketing Management

Author: Andy Cunningham Who are you as a company? To respond, you must fully understand what – at at its core – your company does, what your value proposition is to your most important customers, how you are positioned vis-à- vis your competition, and how to tell your story in a compelling way. And why do you matter?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention.