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Have you heard of a sales demo environment? If not, you’ve got an untapped opportunity to increase sales from demos. As HubSpot’s Michael Welch explains, a sales demo environment is a designated space where sellers can demo for prospects. They can take your typical sales demos to the next level.
This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.
That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that.
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