Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

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Branding Campaign Adoptable Rights 71

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that.

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San Francisco 2020 San Jose New York 91

Sales and Marketing Management

NOVEMBER 23, 2020

Downloading an eBook. Remember the email system doesn’t like spam; before sending an email test it for spam on services like Unspam.email. Software like Postcards by Designmodo builds that into the platform so you can create emails that look great on any device, add images and videos, and see your analytics for various campaigns.

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Campaign Branding Rights 152