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Does Your Client’s Best Online Campaign Deliver Fantastic ROI?

SalesFuel

But to craft the best campaign possible for your client, it’s critical they match. Does Your Client’s Best Online Campaign Deliver Fantastic ROI? Performance Marketing vs. Brand Marketing According to a study by Nielsen, 70% of marketers are prioritizing performance marketing over brand marketing. Digital Video: 1.7

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Purina donates $200,000 to Susan G. Komen for the Cure

4 The Love Of Animals

Komen for the Cure and will raise awareness for breast cancer through the Purina Cat Chow Connected for the Cause campaign. The Purina Cat Chow Connected for the Cause campaign will culminate in October with limited-edition pink packaging at grocery, mass and pet retailers nationwide in honor of National Breast Cancer Awareness Month.

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. This unique type of marketing is entirely based on strong, mutually-beneficial relationships between brands and influencers – and nurturing those connections for their continued success.

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SalesFuel Launches AI-Enhanced "Sell Smarter®" Podcast to Elevate Sales, Marketing and Leadership Skills

SalesFuel

Each episode offers expert insights backed by the latest research studies, covering an array of topics including: • Reading Emotions to Enhance Sales Success: Learn how to interpret and leverage emotional cues to improve sales outcomes. Why Listen?

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.

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Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Sales and Marketing Management

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. What is Customer Engagement?

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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. One is the obsession with data. “If