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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. Chop and change different aspects of your campaign.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

But (and this is a big but) some conferences are too high level and provide less-than-actionable information, which makes it hard to justify the expense of attending. That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns.

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What is Your Company’s DNA?

Sales and Marketing Management

They carry a core instruction set that informs the actions and outcomes of their work. Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. But tweaking the brand is not the most impactful thing for your company. In short, they have DNA.

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7 Tips for Creating Engaging Newsletters

Sales and Marketing Management

Remember the email system doesn’t like spam; before sending an email test it for spam on services like Unspam.email. Many people are visual learners, so these things can help subscribers understand and retain the information you are providing them. Users who sign up for monthly emails don’t want to hear from you only on a few holidays.

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