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How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. It will make B2B marketing more human, more compelling, and more effective.

Branding 152
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The Lonely Dodo: A Cautionary Tale

10,000 Birds

. “Although the film may be very cute and funny in parts, there is a hard-hitting message that we want to get across—that we don’t want other animals to go the way of the dodo,” Michael Webber, Campaigns Manager at Durrell, told 10,000 Birds. Conservation dodo News video'

Zoos 214
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Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. These nine steps will help you create a great strategy from the start.

Campaign 125
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Tenet Wines: The Pundit Syrah (2016)

10,000 Birds

At the risk of yet again reinforcing our predictable North American slant at Booze and Birds, it has to be noted that this year’s United States presidential campaign season has certainly been an occasion for drinking, especially as we enter the final two weeks before the election.

2016 209
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How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns

Sales and Marketing Management

The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. In a crowded and competitive B2B sales environment, it's not enough to offer great products or services.

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision.

Branding 102
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Stick to Your Goals with Strategic Sticker Marketing Campaigns

Sales and Marketing Management

With thoughtful planning and execution, sticker campaigns can deliver a strong ROI while helping your brand stick in the minds of your audience literally and figuratively. The post Stick to Your Goals with Strategic Sticker Marketing Campaigns appeared first on Sales & Marketing Management.