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How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns

Sales and Marketing Management

The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. In a crowded and competitive B2B sales environment, it's not enough to offer great products or services.

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. How Branding Impacts Buyer Decision-Making Your B2B prospect often feels vulnerable when making a major purchase decision.

Branding 102
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How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. It will make B2B marketing more human, more compelling, and more effective.

Branding 152
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Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. These nine steps will help you create a great strategy from the start.

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Tenet Wines: The Pundit Syrah (2016)

10,000 Birds

At the risk of yet again reinforcing our predictable North American slant at Booze and Birds, it has to be noted that this year’s United States presidential campaign season has certainly been an occasion for drinking, especially as we enter the final two weeks before the election.

2016 189
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Exciting TV Ad Spots Propel Auto Dealership Results

SalesFuel

They can also compare different models of their desired brand. 25% of new vehicle shoppers say that the local news is one of their favorite types of programming. A good ad campaign can promise a clean and welcoming waiting area for consumers who choose to stay during servicing.

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Spread Your Message with Through-Channel Marketing

Sales and Marketing Management

As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners. The post Spread Your Message with Through-Channel Marketing appeared first on Sales & Marketing Management.