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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you’re not testing today, begin by setting a goal to run two tests per week.

Campaign 143
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To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing Management

consumers say they like to buy from brands with creative marketing. For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. Alleviating that pressure is hard.

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How to Write Sales Emails That Get Responses

Sales and Marketing Management

Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. But throw that away during the drafting process. It’s Worth the Effort.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary. That’s a win-win.

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What is Your Company’s DNA?

Sales and Marketing Management

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. And how do you figure that out? Red Bull is extreme.

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What Is Open Source Intelligence (OSINT)?

SalesFuel

Organizations that process this wealth of data get to gain the invaluable upper hand. The OSINT Process: From Raw Data to Finished Intelligence The OSINT process transforms publicly available data into valuable insights through a structured approach. OSINT is the tool you need, serving up insights that inform and empower.