SalesFuel

SEPTEMBER 12, 2024

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand. hours of CTV content a day.”

Branding 102

Branding Campaign Industry Research 102

SalesFuel

JUNE 3, 2024

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. The focus of this year’s competition is the brand Tide. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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Research California Campaign Branding 52

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Specifically, revenue at furniture stores totals $128.3

Campaign 52

Campaign Branding United States Research 52

SalesFuel

SEPTEMBER 13, 2024

90% of marketers say that integrating direct mail with digital positively impacts campaign performance. Photo by: Chris Blonk SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement And another perk of direct mail programs is that they’re easy to integrate with your client’s digital efforts.

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Campaign Neglecting Branding Collecting 105

SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Lee Smith asks industry experts one question about trust building, executive presence, personal branding, and adapting their sales skills to evolving customer demands. Why Listen?

Emotional 104

Emotional Research Campaign Branding 104

SalesFuel

NOVEMBER 4, 2024

Yes, they research their options online. New research shows that 84% of vehicle buyers are heavily influenced by the dealership experience. They can also compare different models of their desired brand. AudienceSCAN research shows that consumers notice TV ad spots. But they also visit auto dealerships in person.

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Transported Research Campaign Branding 59

SalesFuel

AUGUST 2, 2024

And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel.

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2018 2020 Research Campaign 96

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

Collecting 52

Collecting Branding Soreing Legislation 52

SalesFuel

OCTOBER 2, 2024

Take a business targeting eco-conscious consumers; it may benefit from sustainability-driven campaigns. Meanwhile, a brand that caters to luxury shoppers will need a completely different strategy. If you pitch a new ad campaign, show potential clients how it will impact their bottom line. Gone are the days of vague promises.

Industry 103

Industry Campaign Lifestyle Branding 103

SalesFuel

OCTOBER 18, 2024

say that they’ll use social media data analytics to identify the most effective influencers for each campaign. That means brands get more bang for their buck. The power of grassroots influence lies in its ability to create thriving communities… and trusted content ecosystems around specific topics, causes and brands.”

Branding 45

Branding Campaign Research Rights 45

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? In this post, we’ll walk you through five simple, proactive, and cost-effective ways you can increase your brand’s online presence and impact this year. Build Your Brand on Social Media.

Branding 120

Branding Campaign 2020 Lifestyle 120

SalesFuel

AUGUST 26, 2024

Remember, that this benefit relies on the research and discovery you’ve done. Drew Dillon , writing for Mocksi, emphasizes the importance of quality research when building sales demo environments. “To And as Dillon advises, “Pay close attention to details such as data accuracy, branding elements, and overall user experience.”

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Neglecting Research Campaign Experience 52

SalesFuel

MARCH 28, 2024

An experienced and successful realtor friend expressed frustration with her recent email campaign. It’s the first in a series of interactions with your brand and the destination matters greatly. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Photo by Yan Krukau on Pexels.

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Campaign Branding Research 114

SalesFuel

MARCH 22, 2024

Photo by: Phillip Goldsberry SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Digiday data highlighted in a previous SalesFuel blog post agrees. AudienceSCAN on AdMall by SalesFuel can help.

Branding 52

Branding 2020 2016 Campaign 52

Sales and Marketing Management

DECEMBER 30, 2019

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. What is Customer Engagement?

Branding 71

Branding Emotional Campaign Experience 71

SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.:

Research 52

Research Campaign Branding Rights 52

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?

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Campaign Branding 2020 Game 71

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. But how do you convert your social media followers to purchasing customers?

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Branding Campaign Research Rights 93

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

Branding 66

Branding Research Medical Campaign 66

Sales and Marketing Management

FEBRUARY 2, 2018

The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. Studies show that brands that understand and respond to intent are better positioned and are considered more useful.

Campaign 69

Campaign Branding Experience Experiments 69

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. 4 Examples of Product-Agnostic Content. Instructional Videos.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

DECEMBER 19, 2019

What does you brand stand for? Get creative with your marketing campaigns. If you do not know what to try just research forgetting about your serious side and, you will be surprised at what ideas will come your way. Learn from their sales campaigns. Have a campaign mind not a one off. Experiment. Be creative.

Emotional 71

Emotional Campaign Branding Eggs 71

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Branding 74

Branding Advocacy Campaign 2018 74

Sales and Marketing Management

NOVEMBER 4, 2019

Author: Jimmy Verrett Take a moment to look around, and I suspect you’ll quickly find anecdotal evidence to support what research now confirms : Increased consumption of content is shortening attention spans. Without these, your brand is part of the information overload your audience is trying so hard to combat.

Branding 54

Branding Campaign Emotional Experience 54

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business.

Campaign 85

Campaign Branding Industry Research 85

Sales and Marketing Management

NOVEMBER 16, 2020

VOM involves active listening to gain a more complete picture of broader market issues, brand perception and why potential customers did or didn’t choose your products. . Abandon what the organization “knows” while you do your VOM research. Some will relate to your research questions, while others will be completely unexpected.

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Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. Your emails can’t be very specific or relevant without some background research into your prospects.

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Campaign Dogs Laws Branding 87

SalesFuel

APRIL 3, 2024

They also value the brand having good online reviews more than older generations. So, the best time to run a campaign with social ads is April-June, especially if your client offers multiple services. Photo by: Roselyn Tirado SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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Campaign Branding Research Groups 40

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. Next Steps.

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Industry Branding 2020 Campaign 133

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

Branding 74

Branding Abandonment Abandoning Abandon 74

Sales and Marketing Management

AUGUST 20, 2019

Rhymes are easy to remember, making them powerful in branding, so consider using a rhyme in your tagline to enhance your lead generation. During Eveready’s Energizer Bunny campaigns, sales of Duracell batteries increased because consumers were reminded to buy batteries. Simpson trial? We’ll get it right.”.

Science 72

Science Battery Campaign Branding 72

Sales and Marketing Management

MARCH 11, 2019

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries. But today’s customer journey has gotten more complex.

Collecting 115

Collecting Ohio Campaign Branding 115

10,000 Birds

JUNE 4, 2019

This mass avian exploitation, amazing and repugnant, ultimately met its end through separate campaigns in the United States and Great Britain, each led by women, mostly upper-middle class women. Both campaigns led to the establishment of national, influential conservation organizations–National Audubon Society in the U.S.

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Virginia Portland Industry New York City 120

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Positioning is, and that’s why it needs to come first.”.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

SEPTEMBER 24, 2019

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. For example, the teams and communications that support trade shows and brand marketing work separately. Barriers to measuring ROI.

Experience 66

Experience Experiments Campaign Branding 66

SalesFuel

AUGUST 19, 2024

Here are the digital ad campaigns your client should be using to earn more sales and a better ROI. Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. And digital marketing costs are continuing to get more expensive.

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Campaign Branding Research Family 52

SalesFuel

OCTOBER 21, 2024

Your clients need to target high-value audiences with their best ad campaigns now. Your clients should emphasize those details in their ad campaigns. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement That strategy is certain to irritate some consumers.

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Campaign Branding Experience Experiments 64