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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads.

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How to Write Sales Emails That Get Responses

Sales and Marketing Management

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. Your emails can’t be very specific or relevant without some background research into your prospects.

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What is Your Company’s DNA?

Sales and Marketing Management

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. And how do you figure that out? Missionaries.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? So test away.