Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? In this post, we’ll walk you through five simple, proactive, and cost-effective ways you can increase your brand’s online presence and impact this year. Have a Content Marketing Strategy.

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Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

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SalesFuel

AUGUST 2, 2024

Only 24% of CMOs say that their budget is enough to execute their marketing strategies. And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% Between 2023 and 2024, the average marketing budget has decreased from 9.1% Social ads: 12.2%

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SalesFuel

NOVEMBER 4, 2024

They can also compare different models of their desired brand. Spending on OTT ads can also be a good addition to the TV ad spots strategy. A good ad campaign can promise a clean and welcoming waiting area for consumers who choose to stay during servicing. Consumers are watching more streaming programs.

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Transported Research Campaign Branding 59

Sales and Marketing Management

OCTOBER 5, 2020

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. This unique type of marketing is entirely based on strong, mutually-beneficial relationships between brands and influencers – and nurturing those connections for their continued success.

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SalesFuel

MARCH 28, 2024

An experienced and successful realtor friend expressed frustration with her recent email campaign. However, email remains the most affordable and effective method to reach new prospects and launch a conversion strategy. It’s the first in a series of interactions with your brand and the destination matters greatly.

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SalesFuel

AUGUST 26, 2024

Additionally, he explains that product demos: Give prospects a firsthand look into how the solution can solve their specific problems Build trust and credibility Demonstrate unique and personal value Differentiate your solution Because clearly, sales demos are important in your strategy, it makes sense to optimize them for maximum results.

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Neglecting Research Campaign Experiments 52

SalesFuel

JUNE 3, 2024

73% of SMBs lack confidence in their marketing strategies, says Constant Contact in a recent report. So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. With the answers to these three questions, you’re set up perfectly to create innovative digital marketing strategies.

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Research Campaign Branding Rights 52

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. However, focusing on the wrong elements can leave a campaign stalled by the side of the road. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted.

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Sales and Marketing Management

DECEMBER 30, 2019

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. What is Customer Engagement?

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Branding Emotional Campaign Experiments 71

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Called ‘upstream marketing’, this strategy involves expanding the scope of your product or offering to cater to what your customers want in addition to what you already serve them.

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Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. .

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Branding Campaign Adoptable Rights 71

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Your Product-Agnostic Strategy Should be Platform-Agnostic. Instructional Videos.

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Sales and Marketing Management

JANUARY 11, 2019

In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. Set the goals of your social media marketing campaign. Start the campaign. Don’t write about the history of your brand or other irrelevant topics. Let’s take a look! Add Only One CTA.

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Sales and Marketing Management

JULY 5, 2018

Also, 80 percent of the B2B marketers possess a specific strategy when it comes to their social media marketing attempts yet only 32 percent have actually documented their strategies. Remember – the key is to understand the simplicity of your strategy and to offer it your 100 percent willpower, discipline and care.

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Sales and Marketing Management

MAY 23, 2017

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers. Does that require some brand advocacy?

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Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. Kostas Chiotis is a blogger and a content marketing specialist.

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Sales and Marketing Management

DECEMBER 10, 2018

Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. Now, let’s say you buy the same 10,000 prospects for the same $1,000, but you target them with a more compelling email campaign. It’s Worth the Effort. How to Make Good Emails a Habit. Write down every idea without judgment.

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Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. VOM involves active listening to gain a more complete picture of broader market issues, brand perception and why potential customers did or didn’t choose your products. . Keep it conversational.

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Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). That perception isn’t changing amid COVID-19 disruptions.

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Sales and Marketing Management

JULY 24, 2020

When you design a gift campaign with impact front and center, your younger team members will feel a heightened sense of purpose beyond hitting quotas. Incorporating an impactful gift into your prospecting strategy will motivate your sales team in two ways: Inspire passion. Boost Sales Enablement with a Meaningful Prospecting Gift.

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Sales and Marketing Management

FEBRUARY 2, 2018

Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. For instance, if a potential customer just landed on your website for the first time, they have different needs than someone who is familiar with your brand and has purchased from you before.

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Sales and Marketing Management

JUNE 8, 2020

When you design a gift campaign with impact front and center, your younger team members will feel a heightened sense of purpose beyond hitting quotas. Incorporating an impactful gift into your prospecting strategy will motivate your sales team in two ways: Inspire passion. Boost Sales Enablement with a Meaningful Prospecting Gift.

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Campaign Morals 2016 Branding 90

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

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Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Your position serves as the bridge between your business strategy and the face you ultimately present to the world. But tweaking the brand is not the most impactful thing for your company.

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Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JULY 30, 2018

Companies can run mega digital campaigns without their competitors being aware of them because the process of gathering and acting on publicly shared consumer information isn’t easily traceable. To keep up, and certainly to get ahead, you need to incorporate dark marketing into your digital campaigns as soon as possible. You get it.

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Sales and Marketing Management

OCTOBER 15, 2020

Lincoln Smith, chief strategy officer at HMI Performance Incentives, says several of their clients are staying in front of VIP channel partners by sending tokens of their appreciation. “It One large IT infrastructure client worked with HMI on a campaign to replace the networking they normally accomplish at a trade show that was canceled.

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2020 Campaign Branding 62

Sales and Marketing Management

MARCH 11, 2019

That is incredibly valuable information to marketers, who can create content and campaigns around those issues to educate, inform, and ease worries. Marketers can take that information and use geotargeting strategies to reach specific prospects or even create a sphere of influence in a given area. Prioritize your goals.

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Sales and Marketing Management

SEPTEMBER 14, 2017

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. At its core, ABM is a communication strategy.

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Sales and Marketing Management

DECEMBER 12, 2018

Trends come and go, strategies arise and disappear, and businesses launch and fade away quicker than ever before. For your inspiration, here are some examples of effective unique value propositions from successful brands. If you observe significant benefits, scale the strategies that provide those benefits. Offer Value for Free.

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Sales and Marketing Management

AUGUST 16, 2018

They’re affordable, scalable, and personalizable – they form the backbone of every good marketing strategy. Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Chop and change different aspects of your campaign.

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Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. That makes sense.

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Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”.

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Sales and Marketing Management

OCTOBER 30, 2020

We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. But ask any CEO whether he or she feels that marketing is delivering record levels of business and customer value, and, for most business leaders, the answer is a resounding NO! .

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Sales and Marketing Management

JUNE 4, 2018

As the strategic leader of Walker Sands’ internal marketing initiatives, Courtney Beasley oversees the implementation and execution of traditional and digital marketing strategies, enhancing brand awareness, generating demand and increasing qualified leads.

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Campaign Branding Industry Experiments 76

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You’ll leave with actionable information and critical cases on digital tools, strategies, and more. Consider it an additional networking opportunity.

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Sales and Marketing Management

SEPTEMBER 24, 2019

If you haven’t updated your go-to-market and sales strategies in the past several years based on customer experiences and expectations, you’re lagging behind. For example, the teams and communications that support trade shows and brand marketing work separately. It’s also common for B2B marketers to struggle with siloing.

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Experiments Experience Campaign Branding 66