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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Researchers found a 4.7

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. .

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. For instance, test something like this: Create your business account. Set the goals of your social media marketing campaign. Start the campaign. Let’s take a look! Keep it Short.

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

They’re affordable, scalable, and personalizable – they form the backbone of every good marketing strategy. Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. Chop and change different aspects of your campaign.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You’ll leave with actionable information and critical cases on digital tools, strategies, and more. Consider it an additional networking opportunity.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. By increasing the number of tests from roughly one test every two weeks to 10 tests per week, they dramatically improved the acquisition of new, active Twitter users. .

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary.