Sales and Marketing Management

JANUARY 11, 2019

While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. For instance, test something like this: Create your business account. Set the goals of your social media marketing campaign. Start the campaign. Keep it Short.

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Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

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Sales and Marketing Management

APRIL 16, 2017

consumers say they like to buy from brands with creative marketing. For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. Alleviating that pressure is hard.

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Sales and Marketing Management

FEBRUARY 10, 2020

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You can also rub elbows with influential people.

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Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

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Sales and Marketing Management

MAY 17, 2020

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

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Sales and Marketing Management

AUGUST 16, 2018

Author: Patrick Foster Emails are an incredibly effective selling tool. Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. It’s no good putting time and effort into creating a campaign without knowing if it’s actually going to work.

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