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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104
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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing (TCMA).

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Keeping close to channel partners

Sales and Marketing Management

One large IT infrastructure client worked with HMI on a campaign to replace the networking they normally accomplish at a trade show that was canceled. Those who completed the training were awarded points that could be redeemed online for merchandise and other rewards. “We

2020 62
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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Increased viewer engagement often results in positive brand awareness, more valuable leads, and additional sales. How will you showcase your videos? After all, isn’t that the end goal? .

Branding 126
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.

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Building a Sales Pipeline to Survive the New Normal

Sales and Marketing Management

But other ways to partner productively with your clients and turn them into superfans include offering to train their staff to optimize their existing investment - what is the untapped functionality in your offering which they purchased but are not using? Building pipeline is a process.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling. That makes sense.

Industry 133