Sales and Marketing Management

MAY 17, 2020

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary.

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Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that.

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Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. And how do you figure that out?

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Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? So test away.

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