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Easy Ways to Boost Brand Lift

SalesFuel

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Researchers found a 4.7

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . Success can only be achieved if brands, partners and vendors are aligned in a post-coronavirus world. Now for some good news: This is temporary.

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7 Tips for Creating Engaging Newsletters

Sales and Marketing Management

Remember the email system doesn’t like spam; before sending an email test it for spam on services like Unspam.email. Adding videos and images to your emails will make the newsletter more captivating. Even those who scan emails can still get an idea of your message when videos and images are present. Click-through rates.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? Music videos!