SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 104

Campaign Branding Hamsters Kennels 104

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Companies use webinars to educate prospects, showcase their expertise and get leads.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”.

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

FEBRUARY 8, 2021

These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. They also added additional webinars to their sponsorship inventory to generate badly needed revenue. Event organizers swiftly pivoted. It seemed like a good deal.

Agenda 54

Agenda Campaign Rescue Branding 54

SalesFuel

JANUARY 8, 2025

Challenge: Creating a compelling HVAC radio advertising campaign with a business new to the area Roger Siverson has been selling media for nearly four decades. When he approached a local business new to the area about a potential HVAC radio advertising campaign, he knew that AdMall would make the process easier.

Campaign 59

Campaign Colorado Florida Branding 59

SalesFuel

MARCH 14, 2025

They emphasize the power of in-person events (45%), virtual events/webinars (35%) and direct/email marketing (29%) to generate leads. Running a branding campaign on social media or an industry trade publication will raise awareness. Each of these formats can play a unique role in the B2B buying process.

Campaign 59

Campaign Branding Raised Industry 59

SalesFuel

JANUARY 27, 2025

How to Measure Influencer Campaigns After businesses find the right influencers, other challenges remain. Establishing Metrics One approach is to set objectives for a campaign. Decide whether the campaign will drive brand awareness or demand generation. For example, the challenge of measurement looms large.

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Campaign Branding Research Hunting 59