SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Brand lift studies can detect whether ad campaigns are attracting attention. times increased awareness of a brand in their testing.

Branding 59

Branding Campaign Research Rights 59

Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experiments 69

Experiments Experience Branding Advocacy 69

Sales and Marketing Management

JULY 20, 2020

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77

2020 Branding 2019 Experiments 77

Sales and Marketing Management

OCTOBER 30, 2020

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

DECEMBER 26, 2019

Having a website that stands out and delivers a great user experience can help potential buyers find your business and encourage them to engage, be that making a purchase or sending an initial enquiry. . Is content high-quality and up-to-date? It’s not enough to add any old content to your site and hope for the best.

Branding 71

Branding Research Experiments Experience 71

Sales and Marketing Management

DECEMBER 1, 2017

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

Branding 74

Branding Collecting Experiments Experience 74

Sales and Marketing Management

APRIL 16, 2017

consumers say they like to buy from brands with creative marketing. As such, marketing teams need more creative content, at a higher quality, and greater volume, in order to drive engagement and conversions that power sales. Automation has enabled marketing and sales to run at faster speeds, demanding more creative assets and content.

Branding 89

Branding 2016 Campaign Adoptable 89