TEST Branding Content Experiments 
Sales and Marketing Management
NOVEMBER 14, 2017
Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.
Sales and Marketing Management
APRIL 16, 2017
consumers say they like to buy from brands with creative marketing. As such, marketing teams need more creative content, at a higher quality, and greater volume, in order to drive engagement and conversions that power sales. Automation has enabled marketing and sales to run at faster speeds, demanding more creative assets and content.
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Sales and Marketing Management
DECEMBER 1, 2017
And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.
Sales and Marketing Management
JULY 20, 2020
If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.
Sales and Marketing Management
OCTOBER 30, 2020
Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .
Sales and Marketing Management
DECEMBER 26, 2019
Having a website that stands out and delivers a great user experience can help potential buyers find your business and encourage them to engage, be that making a purchase or sending an initial enquiry. . Is content high-quality and up-to-date? It’s not enough to add any old content to your site and hope for the best.
Sales and Marketing Management
OCTOBER 23, 2017
Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”
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