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Use A Sales Demo Environment to Drive Sales

SalesFuel

Have you heard of a sales demo environment? If not, you’ve got an untapped opportunity to increase sales from demos. As HubSpot’s Michael Welch explains, a sales demo environment is a designated space where sellers can demo for prospects. They can take your typical sales demos to the next level.

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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. It can involve evidence ranging from data and case studies to testimonials and accolades.

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Empower Your Sales Team to Close the Deal With Video

Sales and Marketing Management

Who will review videos to ensure quality control and brand representation? The demo: Is your product or service more difficult to understand? These demo videos showcase how to use your product or service, including the initial setup, important use cases, and even troubleshooting tips.

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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. According to iab: 72% of brands expect their ability to use or access browser history, real-time signals, PII and location to be reduced. As a result, 66% of brands say that their ability to personalize messaging has decreased.

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Recalling the Service Profit Chain

Sales and Marketing Management

This can be a powerful brand differentiator in a highly competitive world. Resist the temptation to throw the newbies in front of a customer to make their first demo without carefully coaching them prior to their first call. Being baptized by fire by unprepared sales presentations and demos will leave burn marks on otherwise good reps.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Further, SiriusDecisions’ buyer surveys continuously show that C-level executives make their purchase decisions initially based on their previous company experiences, followed by the influence of customer references, the relationship with the salesperson, the perception of the brand, and then what peers say. Demo reference technology tools.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Similar to the Google and Microsoft conferences, you’ll get a chance to attend keynotes, participate in workshops, and test out new product demos — all while enjoying plenty of networking opportunities.