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Who will review videos to ensure quality control and brand representation? It may be a waste of effort to include a video in every communication, but testing doesn’t hurt. You can even test how well your sales team does on camera. The demo: Is your product or service more difficult to understand?
You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Similar to the Google and Microsoft conferences, you’ll get a chance to attend keynotes, participate in workshops, and test out new product demos — all while enjoying plenty of networking opportunities.
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