Sales and Marketing Management

NOVEMBER 8, 2017

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers. Perform a pilot test.

Groups 87

Groups Industry Experience Experiments 87

Sales and Marketing Management

MARCH 2, 2018

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers. Perform a pilot test.

Groups 72

Groups Industry Experience Experiments 72

Sales and Marketing Management

FEBRUARY 12, 2018

They carry a core instruction set that informs the actions and outcomes of their work. Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. But tweaking the brand is not the most impactful thing for your company. In short, they have DNA.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point.

Emotional 90

Emotional Rats Morals 2014 90