Sales and Marketing Management

FEBRUARY 14, 2018

These are defining moments, so how can you ensure the process is truly effective, generating the most impactful ideas to future-proof the company? . Business design brings to life a future vision of what each decision, action or change will mean to people, from employees, through to the end customer and their experience with a brand.

San Francisco 75

San Francisco Branding Experiments Experience 75

Sales and Marketing Management

NOVEMBER 8, 2017

Once you learn how to use data in a controlled setting, scale your process to the rest of the company. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Peform A/B tests with different employees and user groups. Measure the experience and implement changes.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

Once you learn how to use data in a controlled setting, scale your process to the rest of the company. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Perform A/B tests with different employees and user groups. Measure the experience and implement changes.

Groups 72

Groups Industry Experiments Experience 72

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point.

Emotional 90

Emotional Rats Morals Research 90