Sales and Marketing Management

NOVEMBER 8, 2017

After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. By combining insights about employees across the company, leaders can identify trends affecting employee happiness and productivity and take quick actions to correct issues.

Groups 87

Groups Industry Experience Experiments 87

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

MARCH 2, 2018

After accumulating that snapshot of employee trends, it falls on the leadership team to use those data to improve employee satisfaction and productivity. By combining insights about employees across the company, leaders can identify trends affecting employee happiness and productivity and take quick actions to correct issues.

Groups 72

Groups Industry Experience Experiments 72

Sales and Marketing Management

FEBRUARY 14, 2018

Business design brings to life a future vision of what each decision, action or change will mean to people, from employees, through to the end customer and their experience with a brand. At Moving Brands, we use this approach to get to the heart of the customer experience, allowing our clients to see how any idea would manifest in reality.

San Francisco 75

San Francisco Branding Experience Experiments 75

Sales and Marketing Management

MARCH 8, 2018

How do you address what are traditionally called the upsell or cross-sell conversations, when you might need to convince customers to migrate to higher-value solutions, whether in the interest of a significant upsell opportunity or because of a material change in a base product? This moment we’re calling the “why evolve” story. Why Change?

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. But where to begin? Stories get a revival. including a climax and denouement?—?can

Emotional 90

Emotional Rats Morals 2014 90

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. Do you use clothing to brand yourself? So test away. Boring PowerPoint?

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54