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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

If you’re successful, you create a foundation for better customer experiences and longer-lasting partnerships. If you aren’t providing your customers with the most exceptional experiences, you become vulnerable to disruption from competitors who will claim they can. It’s disruptive, edgy, and we wanted to test it out in this scenario.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . Dip a toe in the water by forming one or two diverse teams to address your most pressing business issues.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”