Sales and Marketing Management

JANUARY 22, 2021

Modern marketers test their assumptions and optimize their campaigns. Make 2021 the year that you build an infrastructure that allows you to run more tests and run them more often. . If you’re not testing today, begin by setting a goal to run two tests per week. 7: Creating remarkable customer experiences. .

Campaign 143

Campaign 2020 2019 Experience 143

Sales and Marketing Management

DECEMBER 14, 2018

Today’s traditional, linear model of building brands is actually a manifestation of the manufacturing assembly line used to build Ford’s Model T. In the case of brand building, it’s a process overseen and commented on by not one, but two hierarchical bodies – client and agency. The operative word here is “breakthrough.”

Branding 83

Branding Experience Experiments Research 83

Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experience 69

Experience Experiments Branding Advocacy 69

10,000 Birds

NOVEMBER 13, 2014

Before I acquired my own Swarovski binoculars, I had the chance to test both ELs and CLs for months at a time and so, from my own experience I knew what level of quality this brand guarantees. How to describe the experience in one word? Similarly, I had a good clue what to expect from the STX scope. in which way?

Greece 167

Greece Battery Serbia India 167

Sales and Marketing Management

DECEMBER 1, 2017

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

Branding 74

Branding Collecting Experience Experiments 74

SalesFuel

OCTOBER 25, 2024

Are your clients worried about whether they’re spending their ad money at the right point in the sales cycle? If they are not sure where their campaigns are having an impact, brand lift research can help. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Researchers found a 4.7

Branding 59

Branding Campaign Research Rights 59

Sales and Marketing Management

JULY 20, 2020

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77

2020 Branding 2019 Experience 77