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In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focusgroups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and This type of buyer testing rarely happens in B2B.
FocusGroups : Think of a focusgroup like a conversational mirror, reflecting back the honest opinions and perceptions of a targeted audience, helping you better understand what resonates. Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time.
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