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How to Excel at Delivering the Right Client Experience

SalesFuel

Each industry is challenged to provide a personalized client experience (CX) for their set of unique customers. The Right Client Experience Varies by Industry Hospitality views loyalty as a growth engine. In a nutshell, that’s the product of the right client experience. How would you know?

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Social Video: One of the Top B2B Influencer Marketing Tools

SalesFuel

B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. Influencer Marketing Tools: Social Video B2B’s Mistrust of Influencers According to a study from Ogilvy , B2B brands don’t trust influencer marketing. But that research would show them how influencers help brands build credibility and trust.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand.

Branding 102
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step Two: Immerse Them in Your Brand.

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The Lazy Business’ Guide to Digital Customer Experience

Sales and Marketing Management

Author: Michael Deane Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology, not the other way round.” That credo helped him create one of the world’s most loved and valuable brands. Here’s how to improve your digital customer experience and prevent your customers from churning.

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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. Create] content that speaks to the interests and needs of your target audience while also informing them,” explains Hello Nuvue. Focus on unique extras and personal experiences.

Branding 113