TEST Branding Experiments Resources 
Sales and Marketing Management
MARCH 22, 2019
In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. The current state of market pulse insights.
Sales and Marketing Management
FEBRUARY 12, 2018
Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Positioning lies at the center of every single decision you make, from your go-to-market strategy, to the skill set you seek in your hires, to the way you invest precious resources.
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