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Binocular snobbery

10,000 Birds

However, instead of rushing out to buy a brand new pair of bins, it was recommended that she bought herself a pair of secondhand Zeiss Dialyt 10×40, then the binocular of choice of most serious birders. These binoculars were made at Leica’s factory in Portugal. With hindsight this wasn’t a great move.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . Dip a toe in the water by forming one or two diverse teams to address your most pressing business issues.