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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

famously promoted the fish sauce he was known for (so beloved across the Mediterranean that even people in France knew his name) with descriptions he knew would appeal to well-heeled consumers; mackerel as the “flower” of the sea. Be enduring enough to stand the test of time (at least a year). It’s the kingdom.”

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

famously promoted the fish sauce he was known for (so beloved across the Mediterranean that even people in France knew his name) with descriptions he knew would appeal to well-heeled consumers; mackerel as the “flower” of the sea. Be enduring enough to stand the test of time (at least a year). It’s the kingdom.”