Sales and Marketing Management

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Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

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Sales and Marketing Management

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In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and This type of buyer testing rarely happens in B2B.

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Focus Groups : Think of a focus group like a conversational mirror, reflecting back the honest opinions and perceptions of a targeted audience, helping you better understand what resonates. Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time.

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