Sales and Marketing Management

JANUARY 18, 2018

Author: Adrian DeGus When it comes to starting up a company and building a brand, visuals and an overall visual representation of your brand is very important. Consistently portraying great visuals will ensure successfully portraying your brand to your vendors, employees, existing customers, and potential customers.

Branding 101

Branding Groups Research 101

Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and This type of buyer testing rarely happens in B2B.

Branding 72

Branding Game Industry Research 72

SalesFuel

FEBRUARY 26, 2025

Focus Groups : Think of a focus group like a conversational mirror, reflecting back the honest opinions and perceptions of a targeted audience, helping you better understand what resonates. Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time.

Research 52

Research Pro-Test Industry Collecting 52