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What B2B Marketers Can Learn from B2C

Sales and Marketing Management

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. Enabling our sellers to hear directly from clients was game-changing.”??. The current state of market pulse insights.

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What Is Open Source Intelligence (OSINT)?

SalesFuel

Open Source Intelligence (OSINT): Overview OSINT relies on collecting information from diverse, openly accessible sources: social media posts, research papers, government records, and even the dark web. The lines get blurry when handling public data because it's not always clear what's fair game and what's crossing a personal boundary.

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Have Your Clients Tried These New Ad Placement Strategies?

SalesFuel

Because younger consumers exhibit fresh ways to interact with brands online, your accounts need new ad placement strategies. Analysts note that this means marketers must step up their game and make sure information is consistent across major marketing channels: brand website, social media profiles and posts and online ads.

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Top 15 OSINT Tools for Business Intelligence

SalesFuel

With these tools, the waiting game is over. When hunting for needles in digital haystacks, cybersecurity experts and researchers rely on Maltego to unearth key links and spot the glue that holds them together. SpiderFoot Meet SpiderFoot, the ace up your sleeve in the cyber security game.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. Do you use clothing to brand yourself? I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird.

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Use of Artificial Intelligence for Advertising

SalesFuel

Save Time and Resources: Automating repetitive tasks like ad placement and A/B testing frees up time for marketers to focus on strategy and creativity. Key Applications of AI in Advertising Whether it's spotting hidden ad space or treating each customer like royalty, AI is turbocharging the ad game.