AI’s Role In Sales and Marketing
Sales and Marketing Management
MARCH 8, 2020
AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. The trend in sales over the next decade will be to harness data as a strategic asset and to derive valuable customer insights that are easy to understand and quick to action.
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