Sales and Marketing Management

NOVEMBER 8, 2017

More contextual knowledge lets employees do their jobs better, leading to happier employees and lower attrition rates , especially in industries famous for high burnout. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Measure the experience and implement changes.

Groups 87

Groups Industry Experience Experiments 87

Sales and Marketing Management

MARCH 2, 2018

More contextual knowledge lets employees do their jobs better, leading to happier employees and lower attrition rates, especially in industries famous for high burnout. Evaluate your data and the power it provides, then get ready to test your theories. Perform a pilot test. Target your selected customer group with your new data.

Groups 72

Groups Industry Experience Experiments 72

Sales and Marketing Management

DECEMBER 10, 2018

Research your audience’s challenges and position yourself as a potential solution (without being a hard seller ). Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. Your emails can’t be very specific or relevant without some background research into your prospects.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

MARCH 8, 2018

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

MARCH 22, 2019

In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. The current state of market pulse insights.

Branding 72

Branding Game Industry Research 72

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Get them proficient with more marketing technologies?

Emotional 90

Emotional Rats Morals 2014 90

SalesFuel

NOVEMBER 22, 2024

Open Source Intelligence (OSINT): Overview OSINT relies on collecting information from diverse, openly accessible sources: social media posts, research papers, government records, and even the dark web. For instance, a business might analyze consumer sentiment on social media or track public records to understand trends in its industry.

Collecting 52

Collecting Culling Ethics Dissection 52