Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Some are further along than others, but all can agree that this has been an unprecedented test on how even the most well-prepared companies can cope with a catastrophe. . That’s the bad news.

Branding 83

Branding Rights Campaign Groups 83

Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. This organization-wide obsession with CX starts from the top down – and not just from the CMO (who in many cases is tasked with “owning” the customer experience).

Experience 69

Experience Experiments Branding Advocacy 69

Sales and Marketing Management

JULY 20, 2020

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77

2020 Branding 2019 Experience 77

Sales and Marketing Management

FEBRUARY 12, 2018

Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths. Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. But tweaking the brand is not the most impactful thing for your company.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

MARCH 22, 2019

But it takes extra effort and strategy that most B2B organizations are not yet undertaking. In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research. This type of buyer testing rarely happens in B2B. The current state of market pulse insights.

Branding 72

Branding Game Industry Research 72

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

France 76

France Branding Adoptable Rights 76

Sales and Marketing Management

DECEMBER 10, 2018

Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. It almost goes without saying that some things you can write on behalf of your organization and some things you probably can’t. It’s Worth the Effort. Write down every idea without judgment. Say what you need and no more.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Lesson # 2 : To define a new market, strategically address problems organizations don’t know they have.

2016 61

2016 Adoptable Branding Research 61

Sales and Marketing Management

MARCH 8, 2020

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. Today, business processes are largely static paths to help workers navigate the chaos of a large organization. This can lead to short-term thinking.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Stories get a revival. that require the use of RFPs.

Emotional 90

Emotional Rats Morals 2014 90

SalesFuel

NOVEMBER 22, 2024

Organizations that process this wealth of data get to gain the invaluable upper hand. It arms organizations with the intel they need to make informed decisions and respond quickly. Left unchecked, data can spiral out of control — but this step keeps things organized, making it easier to stay on top of things.

Collecting 52

Collecting Culling Ethics Dissection 52

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

France 48

France Branding Adoptable Rights 48

Sales and Marketing Management

NOVEMBER 23, 2020

Remember the email system doesn’t like spam; before sending an email test it for spam on services like Unspam.email. It can also help your newsletter feel more organized and less like blocks of text. Brands can also see which emails didn’t do so well and determine why that is to prevent the same issue in the future. .

Campaign 152

Campaign Branding Rights 152

SalesFuel

JANUARY 20, 2025

If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. For a media salesperson, this means helping clients sync their brand's tone and message across every channel, from inbox to Instagram feed. The difference between mastery and mediocrity?

Campaign 64

Campaign Branding Industry Collecting 64

SalesFuel

FEBRUARY 26, 2025

Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time. Meltwater Radarly Meltwater Radarly helps businesses keep track of whats being said about their brand online. Only then will you zero in on the perfect solution for your organization.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

NOVEMBER 24, 2024

With Maltego, the links between individuals, organizations, and online platforms become crystal clear. SpiderFoot gives you a better shot at protecting your organization from malicious attacks. Instead of flying blind, you can observe and analyze your organization's online moves in real time.

Collecting 59

Collecting Research Pro-Test Game 59